Redcats Builds Home Addition

Share this content:
Redcats USA opened a new 740,000-square-foot fulfillment center in Plainfield, IN, last month to accommodate the company's growing home products business.


New York-based Redcats, which was known as Brylane until July, is the home-shopping division of Pinault-Printemps-Redoute. It is best known for apparel catalogs such as Lane Bryant, Jessica London and Chadwick's of Boston. In 1998, the company launched a home lifestyles division to sell home furnishings, household linen and lighting under the Brylane brand. There are four catalogs in this division: Brylane Home, Brylane Kitchen, Brylane Wishes and the newest, Brylane Essentials, which made its debut in March.


In 2003, home lifestyles brought in sales of $214 million and mailed 130 million catalogs.


The new facility is expected to support future growth by streamlining the fulfillment process for non-apparel merchandise. Previously, these items were batch picked via high-speed, automated sorting equipment at the company's fulfillment center in Indianapolis, but often needed to be repackaged because of errors.


At the new facility, products will be picked by individual customer order, virtually eliminating the need for repackaging. The new facility also provides additional storage space, eliminating the need for third-party storage on certain items. The company expects to realize significant savings as a result of these enhancements.


More than 140 operations employees work at the Plainfield center, which also processes large, non-sortable items.


In 2004, Redcats expects to mail 500 million catalogs and ship 42 million items, of which about 2.5 million will come from the new facility in Plainfield.


Redcats USA also operates fulfillment centers in Taunton and West Bridgewater, MA, and Indianapolis.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above