Redcats Builds Home Addition

Share this content:
Redcats USA opened a new 740,000-square-foot fulfillment center in Plainfield, IN, last month to accommodate the company's growing home products business.

New York-based Redcats, which was known as Brylane until July, is the home-shopping division of Pinault-Printemps-Redoute. It is best known for apparel catalogs such as Lane Bryant, Jessica London and Chadwick's of Boston. In 1998, the company launched a home lifestyles division to sell home furnishings, household linen and lighting under the Brylane brand. There are four catalogs in this division: Brylane Home, Brylane Kitchen, Brylane Wishes and the newest, Brylane Essentials, which made its debut in March.

In 2003, home lifestyles brought in sales of $214 million and mailed 130 million catalogs.

The new facility is expected to support future growth by streamlining the fulfillment process for non-apparel merchandise. Previously, these items were batch picked via high-speed, automated sorting equipment at the company's fulfillment center in Indianapolis, but often needed to be repackaged because of errors.

At the new facility, products will be picked by individual customer order, virtually eliminating the need for repackaging. The new facility also provides additional storage space, eliminating the need for third-party storage on certain items. The company expects to realize significant savings as a result of these enhancements.

More than 140 operations employees work at the Plainfield center, which also processes large, non-sortable items.

In 2004, Redcats expects to mail 500 million catalogs and ship 42 million items, of which about 2.5 million will come from the new facility in Plainfield.

Redcats USA also operates fulfillment centers in Taunton and West Bridgewater, MA, and Indianapolis.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above