Readers' Digest Magazine Struggling

Share this content:
Readers' Digest Association Inc., Pleasantville, NY, which reported good news overall in its second-quarter results late last month, struggled with its core magazine business. Magazine revenue increases in the United States and internationally were offset by lower subscription and advertising revenues from Readers' Digest magazine, due to planned reductions in circulation and the sale of American Health magazine.

However, its non-magazine business fared much better; and the company announced a 61 percent earnings increase to $.90 per share for the fiscal 2000 second quarter.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above