Ray Jordan, Former JC Penney President, Dies

Share this content:
Former JC Penney president Ray H. Jordan died Sept. 16 in Vero Beach, FL. He was 98.


In what the company described as an uncharacteristic move, the board of directors elected Jordan president in 1964, one year before his scheduled retirement. It also asked him to stay on after that date, which he did, retiring in 1968.


He partnered with then-chairman Mil Batten in introducing changes that transformed JC Penney from a "chain of Main Street merchants serving primarily small towns into a mass-market retailer with stores largely sited in regional malls," the company said in a statement announcing his death.


Jordan was crucial in the company's entrance into catalogs. When Batten gave him carte blanche in the early 1960s to learn everything he could about the industry, Jordan -- then an executive vice president -- visited Chicago to study the catalog operations of merchants such as Spiegel and Sears.


He found a small catalog operation in Milwaukee, General Merchandise Co. Jordan suggested to the board of directors that JC Penney buy the company, which it did in 1962, making it the nucleus of the new catalog operation.


Jordan began his JC Penney career in 1930 in Picher, OK. He was appointed manager of the Fort Worth, TX, store in 1938, and became district manager in Portland, OR, in 1941. He later was New York district manager and the first Eastern Zone manager, overseeing nine districts.


In 1954, Jordan was named assistant treasurer, later moving up to treasurer, vice president and director of personnel, executive vice president and president. He was elected to the board of directors in 1958.


He is survived by his wife, Rosalie; two daughters, Judith Rae Sartori of Uniondale, NY, and Rosalinda Jordan of Sebastian, FL; three grandchildren; and one great-grandchild. A memorial service will be scheduled at a later date, the company said.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here