Rapp Collins creates retail practice

Share this content:

Direct marketing agency Rapp Collins Worldwide has formed a dedicated practice called Rapp Collins Retail, an offering designed to meet the unique needs of retailers.

The move formalizes a service that has been offered for years to retailers such as Best Buy Co., Brinker International, H-E-B and Luxottica. Rapp Collins Retail will seek to partner with retail brands that want to complement traditional advertising with customer-focused marketing solutions that are driven by analytics and integrated across channels.

"Traditional solutions are waning in effectiveness and, now more than ever, retailers need customer-centric solutions to drive traffic, increase trips and increase basket sizes," said Thomas Williams, vice president at Rapp Collins, Irving, TX.

The new retail practice will offer clients "custom-built technology solutions for the unique needs of retailers," Mr. Williams said.

Services offered include strategy, account management, media, brand planning, creative, database management, data analytics and interactive.

The retail division will be based out of the company's Irving office but plans call for expanding the practice's reach to all three full-service North American offices.

As a result of this development, Dawn Maire has been promoted to retail practice leader from executive vice president of client services. She was the driving the force behind the establishment of the new division, according to the agency.

Loading links....

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here