Qwest: Telemarketing Down, Satisfaction Up

Share this content:
Telecommunications provider Qwest said yesterday that its customer satisfaction rates rose in 2002 thanks to a revamp of its service program that included a reduction in its telemarketing.


Since the "Spirit of Service" campaign began in 2002, customers who said they were satisfied with Qwest service in a survey increased 13 percent, the company said. In the campaign, Qwest pledged to use more branded advertising in its marketing and less outbound calling at the dinner hour.


Qwest also worked to improve customer service operations, including extended service hours, a new call center for small-business customers, an enhanced IVR system for routing inbound calls and improved Web service.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here