QVC expands m-commerce to Android, Blackberry

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QVC will launch mobile commerce applications for Android and BlackBerry smartphones in the coming weeks, the multichannel retailer said May 20. It will also release an enhanced version of its iPhone program.

Among the applications' new features are the abilities to view customer ratings and reviews and filter search results by category. The Android and iPhone apps also allow a high-definition feed of QVC's live broadcast.

"We're thrilled to provide [QVC customers] with even more options to access our product offerings and to stay engaged with our shopping community – no matter where they are or what they are doing," Angie Simmons, QVC's EVP of multichannel platforms, said in a statement.

QVC did not immediately return calls seeking comment.

QVC's sales rose 11% in the first quarter of 2010, parent company Liberty Media said May 7. The shopping network and its peer HSN attributed some of that growth to an increase in e-commerce sales, rather than traditional TV-driven sales. HSN began working with Motricity on mobile initiatives last year.

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