QuikPak Promises to Deliver

Share this content:
Delivery with the speed of Priority Mail without the hefty price tag is what catalog delivery company QuikPak Inc., Lafayette, IN, is offering catalogers with the launch of its newest service -- First Priority.

QuikPak president Ed Farrer hopes First Priority will resolve an annual dilemma facing catalogers bombarded with last-minute holiday requests. The company is promising delivery of catalogs within two to three days during the peak holiday shopping season. This service could boost catalogers' holiday sales.

QuikPak, which tested First Priority on a handful of clients last year, is touting the service as the "fastest in-hand delivery at a low cost." Catalogers could save from 6 percent to 70 percent in postal costs, Farrer said.

"As it gets closer and closer to Christmas, there's a crunch time where you want to get your catalog requests out quickly into [a prospect's] hands," Farrer said. "This is where First Priority will be helpful. We can do all the things we need to do to support the service if we set a minimum amount to be mailed."

The service is for catalogs weighing between 2 ounces and 8 ounces and is available only to catalogers mailing 100 pieces a day. QuikPak is attempting to compete with Priority Mail, which charges $3.20 for any weight up to 2 pounds, Farrer said. A catalog that weighs 4 ounces could cost $1.59 to deliver with QuikPak, he said.

"If you can get a catalog within a week [after the request], the chances that you'll order [are] two to three times greater'' than if a catalog comes weeks later, said Bill Dean, president of marketing research firm W.A. Dean & Associates, San Francisco. "If a catalog drifts in three to six weeks after the request, chances are you may not be interested anymore. You've already made a purchase or you forgot you've requested a catalog."

QuikPak operates a processing center in Indianapolis, where Eagle Hub -- the national air distribution center for the U.S. Postal Service -- is located. The company deals primarily with the postal service for mail delivery. However, it has partnerships with other services, including Airborne Express and Federal Express.

The company anticipates filling 200,000 orders per day during the height of the holiday shopping season. QuikPak currently handles about 150,000 daily requests. The majority of its clients are business-to-consumer companies, which make up 70 percent of QuikPak's customers.

"It's a real compelling service offer for a short period of the year," Farrer said. "When you have people on the other end motivated to buy, you want to get that catalog in their hands as quickly as possible."

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above