Quebecor Gets PBTeen Print Contract
Financial details were not disclosed. Williams-Sonoma has been a 20-year client of Quebecor, which also prints the Williams-Sonoma titles Pottery Barn and Pottery Barn Bed & Bath.
Quebecor, Montreal, will print PBTeen at its plant in Chicago. It also will provide mail list and logistics services on the catalog from its facility in Bensenville, IL.
Williams-Sonoma designed PBTeen to bridge the age gap between Pottery Barn and Pottery Barn Kids and take advantage of the underserved market for home furnishings for teens, the cataloger said.