Quebecor buy builds premedia offerings

Share this content:

Quebecor World Inc. has acquired Colorscope, an interactive and print imaging services provider.

Quebecor also named Joseph Cha, CEO of Colorscope, as the president of Quebecor's Premedia Division.

Quebecor, Montreal, Canada, views premedia an important growth segment and tapped Mr. Cha to lead its efforts in this area because of his knowledge in new media, print production and strategic marketing, according to a statement from the company. Quebecor's goal is to provide customers with a complete, multichannel marketing solution.

In addition, the deal will provide Quebecor with a premedia presence on the West Coast, where Colorscope has offices in Los Angeles, San Francisco and Seattle as well as new relationships in Asia.

Prior to his role as CEO at Colorscope, Mr. Cha led strategic planning initiatives at Yahoo Inc. and was the principal founder and CEO of XUMA Inc., an Internet application infrastructure and managed services provider.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here