Q4 E-Commerce Sales Rise 28%
October-to-December sales rose 29.3 percent compared with the preceding third-quarter estimates.
Also, the bureau estimated total e-commerce sales for 2002 at $45.6 billion, up 26.9 percent from 2001.
By contrast, total retail sales for the fourth quarter rose only 1.6 percent to $869.6 billion compared with the 2001 Q4. Fourth-quarter sales vs. the third quarter increased 5.1 percent. Total retail sales in 2002 increased 3.1 percent from 2001.
The census bureau did not comment on the fourth-quarter vs. third-quarter increase of total retail performance, though it is expected the holidays influenced higher fourth-quarter sales.
The online retail numbers were not adjusted for seasonal, holiday and trading-day differences.
Despite the growth of e-commerce, Q4 online sales accounted for 1.6 percent of all retail sales, up from 1.3 percent in the same period a year ago. The Internet drew 1.3 percent of all retail sales in the third quarter. For the year 2002, e-commerce accounted for 1.4 percent of total sales, up from 1.1 percent in 2001.