Protagona Worldwide, nQuire Software Partner for Software Suite
Under the agreement, Protagona Worldwide, a Chicago-based marketing automation and analysis software producer, will build elements of the nQuire platform, a business intelligence software tool, into Protagona Ensemble. The product will provide enterprise-level marketing automation and intensive analysis to a larger, global customer base.
According to Protagona, the partnership adds more power to Protagona Ensemble, the company's core product family. The nQuire technology will serve as a platform for front-end discovery and segmentation processes as well as post-campaign results analysis.
Product integration efforts are already under way, and product distribution is planned for all of Protagona's sales force in Europe, North America, and Pan-Asia.