Programmable Billboards Get Super Kickoff

Share this content:
Digital Visual Werks and Hewlett-Packard will debut programmable display billboards at the Super Bowl, the two companies said yesterday.


Gaslamp Shuttle and Cloud 9 Shuttle, two of the transportation services for the 2003 Super Bowl in San Diego, will deploy the DVW displays during the game Sunday.


If a shuttle bus travels to an area of town that is mainly Spanish-speaking, for example, English-language ads automatically change to Spanish. If a local coffeehouse wants to promote a cappuccino special, the coffeehouse can specify that its ads run in the morning hours, while a fast-food restaurant could specify lunch and dinner ad times.


The displays hold up to 24 ads and change via a scrolling mechanism that is "queued" on demand by wireless technology. Ads also can be queued automatically as a function of time, weather or location. The images are first printed on HP systems and then illuminated by fluorescent bulbs from within the display units.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above