Private Equity Firm Buys Paragon Gifts

Share this content:
Reliant Equity Investors LLC said yesterday that it acquired The Paragon Gifts Holdings Inc. from a group of private investors. Terms were not disclosed.


Paragon is the parent company of The Paragon and Bits and Pieces direct marketing brands, which offer gifts, home decor, accessories, puzzles and games through catalogs and Web sites.


Reliant, Chicago, a private equity firm, also said it created BlueSky Brands Inc., Allston, MA, to operate the two properties.


"These acquisitions will form the nucleus of our emerging portfolio of direct-to-consumer marketing businesses; our vision is to acquire, integrate and grow a family of leading multichannel direct-to-consumer marketing companies focused on the sale of gifts and household products to the middle market," BlueSky CEO Richard Hebert said in a statement.


Alan Segal, founder/president of Bits and Pieces, will serve as executive vice president of merchandising at BlueSky. Stephen Rowley, CEO of Paragon Gifts Holdings, will remain as a consultant.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above