Potpourri Holdings purchases catalog operator

Share this content:
Massachusetts-based Potpourri Holdings announced Friday that it had bought the assets of catalog operator In the Company of Dogs. The purchase marks the eleventh title acquisition the company has made over the last three years.


The terms of the deal were not disclosed.


"We are very excited about adding this premium niche catalog to our portfolio," Potpourri CEO Jack Rosenfeld said. "Because of the strong strategic fit, we will be able to manage this business by utilizing our existing talent, supplemented by two experienced members of ICOD."


In the Company of Dogs is viewed as the premium catalog in the dog product/gift field, offering high quality items as well as dog-themed apparel and home furnishings.


Potpourri, which boasted more than $100 million in earnings last year, also owns such titles as Catalog Favorites, Expressions, The Stitchery, Nature's Jewelry and Back in the Saddle.
Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here