Potpourri Acquires Whatever Works

Share this content:
Direct marketer Potpourri Group Inc., Chelmsford, MA, announced this week that it acquired Whatever Works, a home and garden catalog featuring problem-solving items.


Potpourri, owned by Cleveland-based private equity investment group Linsalata Capital Partners, has annual revenue of $150 million and a house file of more than 2 million names. Its catalog titles include Back in the Saddle, Catalog Favorites, Expressions, In the Company of Dogs, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, The Stitchery and Young Explorers. Product categories covered by the books include personal gift, home décor, casual apparel, jewelry and crafts.


The Whatever Works deal satisfies Potpourri's interest in entering the home and garden improvement category, according to a statement from the company.


"The Whatever Works customer profile is an excellent fit with our core female demographic," Potpourri chairman Jack Rosenfeld said in the statement. "In addition, the Whatever Works business is strongest in the first half of the calendar year, which complements our gift catalogs that are strongest in the second half of the year."


The acquisition was made possible by the completion earlier this year of a 100,000-square-foot addition to Potpourri's distribution center in Whitinsville, MA, Rosenfeld said.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above