Overstock gets personal for the holidays

Share this content:

Discount e-commerce site Overstock.com tapped ChoiceStream to personalize shopping recommendations throughout its Web site in time for the holidays.

With the ChoiceStream platform, Overstock, based in Salt Lake City, is able to customize merchandising that caters to each consumer's individual likes and dislikes based on a customer's behavior on the site. To target holiday shopping, Overstock is also using ChoiceStream for a personalized Gift Finder service.

" The goal of the Gift Finder is, quite simply, to make it easy for consumers to find gifts that recipients will love," said Darren Gill, vice president of business development at ChoiceStream, Cambridge, MA.

"By doing this, ChoiceStream helps Overstock increase conversion, order size and session length as consumers rely on the site for their holiday shopping and build consumer loyalty by taking the hassle out of finding the right gift," he said.

The Gift Finder platform considers the occasion for the gift, the age and gender of the recipient, the interests of the recipient, as well as the relationship between the shopper and recipient.

ChoiceStream uses all of this information to pull suggestions from the Overstock.com inventory and present diverse recommendations. Gift ideas include apparel, CDs, videos and DVDs, kitchenware, watches, jewelry, electronics and computers.

"This personalized experience will serve as a key differentiator for Overstock as it takes the hassle out of shopping for consumers," Mr. Johnson said. "ChoiceStream personalization analyzes Overstock's ever-changing, superabundance of inventory and automatically sifts through it to find just the right merchandise that matches each consumer's tastes and preferences."

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above