Otto Inducted Into DMA Hall of Fame
The induction was announced at the DMA's fall show held this week in Chicago. Martin Zaepfel, vice-chairman and president/CEO of Spiegel, a catalog and Internet retailer of apparel and home furnishings, accepted the honor on Otto's behalf.
Otto founded his self-named direct marketing empire, which now boasts revenue of $21 billion, more than 76,000 employees, and a presence in the U. S., Europe and Asia. The Otto group ranks behind Amazon.com Inc. in business-to-consumer e-commerce with sales of more than $1 billion.