Online lingerie store YumDrop partners with PowerReviews for reviews

Share this content:

Lingerie retailer YumDrop has selected social commerce services firm PowerReviews to power customer reviews on its e-commerce site.

With the new technology partnership, shoppers on the site can write product reviews of lingerie that they have purchased.

Beyond user reviews, YouDrop is also running an e-mail acquisition campaign to build up its list. When the site is loaded at http://www.yumdrop.com/, visitors are invited to enter a promotion to win a $250 gift certificate to the site. To enter, consumers must enter a valid e-mail address.

The site sells costume lingerie such as sequin bras and a Parisian maid costume. The products are all merchandised by category and each product page features recommendations for additional products. For example, a click on “Jailbait costumer” recommends “Sergeant Sexy Costume” or “Pin Up Army Girl Costume.”

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here