Online Exchange Launches Surplus Machinery Catalog

Share this content:
Buyers, sellers and dealers who are not Internet savvy will soon have another venue from which to buy or sell industrial equipment.


The Online Asset Exchange, San Diego, a marketplace for industrial equipment, will launch a surplus machinery catalog next month. The free, bimonthly catalog is tentatively named The Metalworking Exchange.


The 1-year-old company provides an online exchange for used and corporate assets, focusing on the metalworking and machine tool industries, said Julie Branco, the company's marketing and communications manager. The catalog will have between 250 and 300 pages of industrial equipment, and 175,000 catalogs will be mailed in mid-October.


Branco did not provide information regarding the catalog's production costs or the conversion rate that will be needed to make the campaign a success.


"We're doing this catalog because a lot of our research shows that a lot of our target market are used to finding this equipment through these catalogs," Branco said. "Fifty-two percent of our target demographics [don't] have Internet access. This number is [decreasing because] a lot more people are logging on."


The company's prospects include Fortune 500 companies and small machine shops that cannot afford to purchase new equipment.


"The market is very localized and fragmented and is controlled by [the] local market," Branco said. "We've got really big machines that were on factory assembly lines from major companies, to smaller machines for mom-and-pop [operations]."
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above