One on One: Jeff Smith and a World Without Channels

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One on One: Jeff Smith and a World Without Channels
One on One: Jeff Smith and a World Without Channels

"Why do marketers have to think about channels? It's because there have been these artificial barriers created by technical limitations around what they can do moving data about 'you' across those channels."  Jeff Smith, CMO of LiveRamp, talks about onboarding data, customer identity, and why channels only matter in terms of context.


Welcome to Omnichannel Week, a week at DMN where we examine the state of omnichannel marketing.

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