One in Four Net Shoppers Visited Comparison Sites, comScore Says

Share this content:
More than one in four online shoppers visited comparison shopping sites in November, according to Internet audience measurement company comScore Networks.


Also, the wealthier a person is, the more likely he or she is to visit a comparison shopping site, according to a report released by the Reston, VA company yesterday.


Of 88 million people who visited shopping Web sites in November, 23.6 million, or 27 percent of them visited an online comparison shopping site, according to comScore.


The top such site in November was Dealtime.com, according to comScore, with 9.6 million unique visitors. Also, a small number of comparison shopping sites dominate the category, with just eight of them drawing more than 1 million visitors per month, according to comScore.


BizRate.com was second in November, drawing 7.1 million unique visitors, comScore reported.


Nos. 3 though 10 were:


· Nextag.com; 3.6 million.


· PriceGrabber.com; 3 million.


· MySimon.com; 1.6 million.


· Yumpa.com; 1.5 million.


· Bargain.com; 1.4 million.


· 24Hour-Mall.com; 1.2 million.


· PriceScan.com; 663,000.


· ConsumerGuide.com; 626,000.


In other findings, while men are 49 percent of Internet users, they account for 51 percent of visitors to comparison shopping sites.


Moreover, 35- to 44-year-olds accounted for 5.4 million visits to comparison shopping sites in November, making the middle-age demographic the largest group of comparison shopping site users.


Also, Internet users with household incomes of less than $25,000 annually visit comparison shopping sites the least, while those with annual household incomes of $100,000 or more visit them the most.


Lastly, broadband users make up 48 percent of visitors to comparison shopping sites.


To reach its findings, comScore claims to monitor the Web-use habits of a panel of 1.5 million volunteers and extrapolates.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here