Replaces Gateway With Hewlett-Packard

Share this content:
Office Max Inc. will replace Gateway Inc. with Hewlett-Packard Co. as the retailer's single brand for online and offline computer sales.

The switch will occur in late July or early August, when Office Max begins its back-to-school campaigns. The retailer plans to implement an interactive online program in its outlet stores designed to increase store and Web sales.

Specific to its Web initiative,, the retailer will likely use banner ads and e-mail campaigns to drive people to the site for HP products, said Steve Baisden, manager of public relations at Office Max, Cleveland.

"As far as Internet promotions go, we've always done about everything imaginable," Baisden said. "Once the Gateway wind-down is completed, we will start in marketing the HP computers."


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above