OfficeMax Joins Wireless E-Commerce Market

Share this content:
OfficeMax, one of the three leading office products retailers, has entered the wireless e-commerce market with a dedicated store.

Located at the retailer's existing store at, the shop will sell mobile-ready software products that can be bought and downloaded onto wireless instruments and hand-helds.

Digital River Inc., a Minneapolis provider of outsourced e-commerce, said yesterday that it will offer online fulfillment and marketing, customer service, fraud prevention and transaction management for OfficeMax's mobile store.

The mobile store will be part of the operations.

Digital River offers outsourced e-commerce services to brands like, Siemens, Polaris, Novell, Autodesk, Symantec, Motorola, Fujitsu, 3M and Major League Baseball.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above