Offermatica Readies Hosted Testing Service

Share this content:
Offermatica Inc. is set to debut an online testing service Monday that should be familiar to traditional direct marketers. The service goes beyond the A/B split test, letting companies test and change several marketing elements on Web sites like forms, pricing and merchandising without expensive site redesign.

According to Offermatica, San Francisco, the multivariate system can quickly test and change content to identify the best offers to increase conversion and sales. It can be implemented in less than a week with no programming effort and requires no IT involvement, instead letting the marketing department control the key elements.

Offermatica has signed 24 clients since its beta launch last fall, including Timberland, Restoration Hardware, Urban Outfitters and Neiman Marcus. The company has generated $35 million in additional revenue for clients in their six-month trial of the system, according to founder/CEO Matthew Roche.

In contrast to the traditional A/B test approach, multivariate testing lets marketers test and quantify the effect of several elements at the same time, allowing for fast, accurate results with minimal traffic. Roche said results can be measured in as little as two weeks.

Using statistical analysis, the service can test an unlimited number of potential page variations by only testing a few combinations. Offermatica then identifies the effect of each of the elements in their default and new versions to identify the theoretical "best" page.

Pricing is a $125,000 annual baseline charge for unlimited tests.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above