NRF Survey: Father's Day Spending Grows

Share this content:

Spending on Father's Day this year is anticipated to reach $9.0 billion, up from last year's $8.2 billion, research from the National Retail Federation found.

The average person is expected to spend $88.80 on gifts for Dad, compared with the $122.16 spent earlier this year on Mom, according to the NRF's 2006 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch.

The NRF said 69 percent of consumers expect to buy at least one card for Father's Day while 27 percent will give gift certificates and 38.1 percent will spring for a meal or some other outing.

Clothes for Dad will be popular as well with 32 percent saying they will opt for giving threads, while 22.3 percent will give books or CDs, 15 percent will give electronics or computer-related merchandise, 10.9 percent plan to give home improvement or gardening tools, 9.1 percent sporting goods and 11.2 percent tools or appliances.

Complete results are available at www.nrf.com.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above