NRF: November Retail Sales Up 4.8% From Year Ago

Share this content:
Retail sales in November rose 4.8 percent from the year-ago period and 0.6 percent from October, according to the National Retail Federation.

The sales took into account reports from stores selling general merchandise, clothing and clothing accessories, sporting goods, hobby items, books, music, electronics, appliances, furniture and home furnishings. The sales include all channels, including e-commerce.

"November's sales illustrate an improving economy and increasing consumer optimism," NRF chief economist Rosalind Wells said in a statement. "Though last month's sales were solid, we expect an even better pace in December as consumers have yet to complete the bulk of their shopping."

This year's numbers are a clear improvement over last year's. Holiday sales growth in categories measured by NRF rose only 2.7 percent in November 2002 versus the same month a year before. December 2002 was even worse, up only 1.7 percent year-over-year.

Electronics and appliance stores led retail sales in November, up 14.3 percent unadjusted for the year and growing 2.2 percent seasonally adjusted from October.

Health and personal-care stores were next, growing 7.1 percent unadjusted for the year, 1.3 percent adjusted for the month. Clothing and clothing accessories grew 4.3 percent in November unadjusted for the year and 1.1 percent adjusted month-to-month.

NRF, Washington, has predicted a 5.7 percent increase in holiday sales for November and December, the highest growth forecast since 1999.

The NRF numbers were out the same day the Department of Commerce released its snapshot of the retail economy. The department said total retail sales including automobiles, gas stations and restaurants -- not counted by NRF in its estimate -- rose 0.9 percent seasonally adjusted for November and 4.5 percent unadjusted year-over-year.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above