NRF Goes Conservative On '06 Holiday Sales Growth

Share this content:

Retail sales this holiday season may not match last year's, according to the National Retail Federation.

Overall holiday sales this year are expected to grow 5 percent to $457.4 billion, from a 6.1 percent jump last year to $435.6 billion, according to estimates from the Washington-based retail lobby.

"Consumers have faced a number of economic challenges this year and have taken them in stride," NRF chief economist Rosalind Wells said in a statement. "Although sales gains will not be as robust as last year, retailers can still expect above-average holiday sales growth."

Holiday sales have averaged a 4.6 percent growth rate in the past decade as measured by NRF.

The numbers matter since a fifth of all retail sales occur during the holidays. For some merchants, like toy retailers, the holidays account for almost half their annual sales.

NRF expects falling gas prices may help spur more holiday shopping.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above