Norm Thompson Adopts Forest-Friendly Paper for Sahalie

Share this content:
Norm Thompson's Sahalie catalog will be one of the first U.S. books for which part of the circulation is printed on paper made from a combination of recycled fiber and virgin fiber certified to meet the Forest Stewardship Council's standards for environmentally appropriate forest management practices.

A company spokesman made the announcement this week.

The paper is part of paper manufacturer Domtar's new EarthChoice line of 13 socially and environmentally responsible papers.

Derek Smith, Norm Thompson's director of communications, said it is "extremely rare" to find a high-grade paper that combines recycled fiber made from post-consumer waste with virgin fiber that meets FSC standards.

FSC is a nonprofit organization that sets internationally recognized forest management standards and is endorsed by environmental groups such as Rainforest Alliance and ForestEthics.

Norm Thompson has used FSC-certified paper that had no PCW-recycled content for sale books.

"It only worked for special publications because the grade wasn't up there," Smith said.

The new EarthChoice paper being used for Sahalie contains 20 percent PCW-recycled content. Of the remaining 80 percent virgin content, 30 percent is FSC-certified. Quality issues have been overcome.

The paper will be used for the roughly 35 percent of Sahalie's circulation that is printed on offset presses and for the order forms in all of Norm Thompson's catalogs, which include Sahalie, Norm Thompson and Solutions.

Domtar offers no EarthChoice papers for gravure presses, which is how Norm Thompson prints most of its circulation.

In the late 1990s, Norm Thompson partnered with Environmental Defense to devise a plan for increasing the recycled content in its catalogs.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above