Nordstrom Chooses Unica's Affinium Suite

Share this content:
Nordstrom Inc., an upscale specialty retailer of apparel and accessories, will use Unica Corp.'s Affinium software for cross-channel marketing campaigns.


The software from the Lincoln, MA, company is meant to increase the effectiveness of Nordstrom's communications with its customers. This way, Nordstrom, Seattle, can communicate with customers in the mode they prefer.


Unica's modular suite enables data mining and predictive modeling, real-time personalization, customer interaction, campaign management and reporting. Unica customers include Fingerhut Cos., Dillard's, Lands' End, Marriott and United Parcel Service.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here