helps consumers sort through the clutter

Share this content: helps consumers sort through the clutter helps consumers sort through the clutter serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.

Dominating about two-thirds of the front page is whatever hot Nike product the company is currently promoting.

Within the general landing page are three segments: Nike Shop, the main shopping portal; NIKEiD, a service that allows consumers to order customized Nike products; and Sites, which categorizes Nike's products by sport. Individual sites are devoted to specific product genres, such as basketball gear.

There is, thankfully, a search bar at the top of the page so customers can bypass all the clicking. Each product page also has customer reviews — both written and starred.

For casual users hoping to browse the site and learn more about Nike products in general, the site is too convoluted to be of much use. However, for customers looking for Nike products within a specific area, the site does a great job displaying its wares in an orderly fashion and incorporating product specs and user reviews to help the customer make an informed decision.

Check out more e-commerce sites and see how they rated:


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above