Nike.com helps consumers sort through the clutter

Share this content:
Nike.com helps consumers sort through the clutter
Nike.com helps consumers sort through the clutter

Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.

Dominating about two-thirds of the front page is whatever hot Nike product the company is currently promoting.

Within the Nike.com general landing page are three segments: Nike Shop, the main shopping portal; NIKEiD, a service that allows consumers to order customized Nike products; and Sites, which categorizes Nike's products by sport. Individual sites are devoted to specific product genres, such as basketball gear.

There is, thankfully, a search bar at the top of the page so customers can bypass all the clicking. Each product page also has customer reviews — both written and starred.

For casual users hoping to browse the site and learn more about Nike products in general, the site is too convoluted to be of much use. However, for customers looking for Nike products within a specific area, the site does a great job displaying its wares in an orderly fashion and incorporating product specs and user reviews to help the customer make an informed decision.

Check out more e-commerce sites and see how they rated:

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above