Nielsen//NetRatings: July Web Traffic to Car Rental Sites Up
Hertz led the sites, attracting more than 1.75 million visitors from home and work. Traffic was up 2 percent, from 1.71 million visitors in July 2002. Avis came in second, with 1.48 million visitors, up 26 percent from 1.18 million a year ago.
"The car rental market is an oft-forgotten success story in the online travel industry," Nielsen//NetRatings senior Internet analyst Patrick Thomas said in a statement from New York.
"The top brands are utilizing the Internet to provide reservation tools as well as offering consumers Internet-only prices, especially for leisure rentals," he said. "Car rental brands are currently receiving a large volume of reservations from online agencies, but they need to better understand and service visitors to their own Web sites."
While Hertz and Avis took top spots, Enterprise Rent-A-Car, Budget, Thrifty Car Rental, Alamo, Dollar Rent A Car and nationalcar.com were the next most visited sites in that order.
For example, Enterprise saw a 33 percent jump in July traffic to 1.25 million visitors, from 943,000 in the same month a year ago. Thrifty posted a 53 percent increase to 836,000 visitors, from 548,000 in July 2002.
But not all sites gained. July traffic to Alamo dropped 12 percent in July to 809,000 and nationalcar.com was down 9 percent to 708,000.
An estimated 40.8 million consumers over age 18, or 28 percent of the U.S. online population, rented a car for travel in the past three months, according to Nielsen//NetRatings. An estimated 74.4 million online users also stayed in a hotel room in the same period and 64 million Internet users flew.