Nielsen//NetRatings: At-Home Broadband Connections Cross 51%

Share this content:
Broadband connections for the first time reached 51 percent of the U.S. online population at home during July, versus 38 percent in the same month last year.


According to Nielsen//NetRatings, New York, 63 million online users connected to the Internet last month through broadband access compared with 61.3 million using narrowband. In July 2003, 42.8 million connected via broadband versus 70.4 million using narrowband.


"What this is really pointing to is the fact that consumers are taking advantage of broadband, that there are lots of incentives for them to sign up for broadband," said Marc Ryan, Seattle-based senior director of analysis at Nielsen//NetRatings. "The opportunity here for marketers is to present customers with a richer environment to interact with advertising and with brands."


The Internet researcher said overall growth for higher-speed broadband connections grew 47 percent year over year, while narrowband plummeted 13 percent annually.


Nielsen//NetRatings defines broadband connections as including ISDN, cable modem and DSL access. Narrowband access includes modem speeds from 14.4k through 56k.


At-home broadband penetration was highest among those ages 2-34 versus the 35-and-older crowd.


Online users ages 18-20 had the highest penetration rate of broadband surfers at 59 percent, followed by children 2-11 at 58 percent. Those 25-34 produced a 55 percent rate, while those ages 12-17 had a 53 percent rate. The 35-49 group had 51 percent, and the 65-plus demographic bottomed out at 34 percent.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above