Nielsen suspends service for in-store metrics

Share this content:

The Nielsen Company is suspending indefinitely a yet-to-be launched national syndicated data service designed to provide a common industry metric to measure consumer reach in stores.

The Nielsen In-Store national syndicated data service was developed by a partnership of retailers, manufacturers, agencies and The In-Store Marketing Institute called PRISM. It has been in pilot mode and was scheduled to launch this year.

However, because of the current economic environment, many clients “are not in a position to fully fund a syndicated service at this time,” according to a statement from Nielsen.

It was widely reported last month that Wal-Mart had pulled out of the national data syndication service. Nielsen reportedly had signed on 15 other retail chains and manufacturers such as P&G, Kraft and Unilever.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above