NFL Gives August, September Catalog Results

Share this content:
The National Football League, which is halfway through its 2002 regular season, reported August and September results this week for its NFL Shop catalog.

The book produced average order amounts of $93 and $87 for August and September, respectively, with response rates of just under 3 percent and just above 2 percent for those months. Total sales reached about $4.3 million for August and $2.4 million for September. Circulation was 1.6 million in August and 1.3 million in September.

The league expects a response rate greater than 2.5 percent for October, November and December with an overall average order exceeding $90.

Overall, the league expects 2002 catalog sales to outpace last year by about 15 percent.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above