NextAction Offers Matchback Tool

Share this content:

CHICAGO - Cooperative database company NextAction Corp. debuted MatchPlus, a tool for catalogers that matches unknown and Internet sales back to mail codes, the Westminster, CO, company said yesterday.

The announcement was made at the Direct Marketing Association's Annual Conference for Catalog and Multichannel Merchants.

According to NextAction, MatchPlus can reduce unattributed sales by 60-70 percent. The average cost of the service is $1,000, and it is available exclusively to NextAction participants.

NextAction co-op members Crazy Shirts and SkinStore.com are using the service.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above