News Byte: Stanhope Joins BrightTag as SVP Marketing

Share this content:
Joe Stanhope, principal analyst, Forrester Research
Joe Stanhope, principal analyst, Forrester Research

Former Forrester principal analyst Joe Stanhope joins BrightTag this week as its SVP Marketing. He is responsible for corporate marketing, events, corporate communications, and brand development, and will report to CEO Mike Sands.

"Ever since the tag management industry was born in 2009 and 2010, I thought there could be a lot more to it than just managing the logistics of tags," Stanhope says. "When you think about the kind of data management that can come with managing those tags, you could help a lot of marketers do their marketing better."

One of the things Stanhope says he hopes to be a part of at BrightTag is helping marketers use new methods to get clearer pictures of how their customers interact with them across different channels. "There are brute force ways to do this type of integration, but it is error-prone," he says.

Stanhope joins BrightTag from SDL, where he served as chief strategy officer for campaign management and analytics. At Forrester he covered digital intelligence and worked on helping marketers understand the technologies and processes behind relevant cross-channel marketing efforts.

“No one knows our category and the competitive landscape better than Joe," says Sands. "He's a true thought leader and brings an extraordinary depth of experience to BrightTag."

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above