News Byte: Salesforce Forms Unit to Focus on Verticals

Share this content:
Salesforce EVP Vivek Kundra
Salesforce EVP Vivek Kundra

Salesforce.com yesterday unveiled a new strategy to grow its multichannel marketing business by tailoring offerings to six industry groupings: financial services and insurance; healthcare and life sciences; retail and consumer products; communications and media; public sector; and automotive. The new unit will be led by EVP Vivek Kundra, who joined Salesforce two years ago after serving as CIO of the White House and CTO of the District of Columbia.

In a statement, the company professed that the strategy behind the alignment was to form teams of industry-specific experts and preferred partners that could better tailor solutions in the Salesforce1 platform to each sector.

“Entire industries are seeing the power of social, mobile, and connected cloud technologies upend decades-long business models. This is no small disruption; it's a complete re-imagination of industries,” said Kundra. 

Salesforce1—a platform for businesses moving to the company's new social, mobile, and connected cloud—aims to enable the development of next-generation mobile apps for sales, service, and marketing, according to the company.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here