News Byte: Infogroup Launches Two New Services
Double dip for InfoGroup
InfoGroup this week launched iMarket360, a multichannel marketing integration platform, and Yes Agency Services, a customer lifecycle agency.
The iMarket360 platform integrates direct mail, email, social media, and mobile marketing campaigns and is targeted at verticals including insurance, financial services, healthcare, pharma, hospitality, technology, and franchises.
Yes Agency Services corrals together all InfoGroup functions that mine and develop Big Data to power multichannel campaigns. “The Yes Agency Services approach offers our clients something unique by aligning diagnosis to deployment, or D2D, as we like to call it,” says the new unit's Managing Director Mike Penney.