News Byte: Experian's Cross-Channel Platform Goes Cross-Global

Share this content:
Magento becomes more worldly.
Magento becomes more worldly.

Experian Marketing Services introduced enhancements to its cross-channel marketing platform aimed at helping marketing teams spread across the globe work together simultaneously in their native languages.

“What's new for marketers is that, whereas before they had to have different versions in different languages, they now can be viewing the same interface at the same time in their own language on the same platform,” says John Burke, director of solutions consulting at Experian Marketing Services.

The new system also enables users to build campaigns in their preferred languages and time zones with localized number and date formatting. The idea is to help an organization work the same campaign in real time across several time zones.

Burke claims an edge for Experian in that enhancements such as these are built into the platform it acquired last year from Conversen that was conceived as cross-channel. As a result, additional features such as these are seamlessly integrated into the core platform instead of tacked on as add-ons.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here