Newport News Tries Magalog for Spring Book

Share this content:
Newport News Inc., New York, is using a magalog format for its spring 2003 catalog, which it debuted yesterday as part of its rebranding efforts.

The new Newport News book will be mailed to customers in January and is described by the company as "the product of comprehensive customer research."

Along with incorporating the look of a magazine with sections such as "Splurges and Steals" and "Trend Report," the book will include a new Newport News logo, upgraded photography and layout and an apparel collection "debuting the brand's product refinements."

"While many catalogs focus on merchandise-heavy spreads, Newport News has revamped its layout to be more editorial-focused and engage our customers in a unique way to deliver what they've told us they want," Geralynn Madonna, Newport News' president and chief operating officer, said in a statement.

The book will add a question-and-answer section addressing customer questions regarding style. Each catalog will focus on a different fashion problem. The first such section will provide advice on work apparel. The company described the format as reflecting an "informative, on-trend fashion magazine" with sections titled "Latest Looks," "Versatility" and "Must Haves," among others.

Newport News said it has "upgraded fabrications and perfected fits," while not increasing price points.

Newport News Inc. is owned by The Spiegel Group. Last year the women's catalog and online apparel and home furnishing retailer had 4.2 million customers, net sales of $449 million and distributed 254 million catalogs. Most styles are available in sizes 4 to 24.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above