New York Giants kick off revamped e-commerce portal

Share this content:

The New York Giants football franchise has opened a revamped online store. Sports e-commerce service provider TeamFanShop is managing the site's e-commerce capabilities and customer service as well as marketing the portal, located at shop.giants.com.

The team announced the new store's debut July 27 but performed a “soft launch” a week earlier.

Mike Stevens, CMO for the Giants, said he decided to explore what TeamFanShop had to offer after hearing buzz from merchandise licensees.

“I heard from many different sources that their quality, all the way around from merchandising, to depth of merchandising to customer service, was just far and away better than anybody else out there,” Stevens said.

The new e-commerce site aims to give consumers improved service, usability and product selection, said Brian Swallow, VP of sales and marketing at TeamFanShop, which also operates online team stores for the NFL's Jacksonville Jaguars and Tampa Bay Buccaneers, and the National Basketball Association's Philadelphia 76ers.

“We're certainly going to have a larger assortment — very dynamic products not just for men, but for women, kids and pets,” Swallow said. “We'll have a very large assortment of hard-line [merchandise] as well.”

TeamFanShop will promote the site through paid web searches, e-mail and social media, Swallow said.

ESports Partners operated the National Football League franchise's previous online store, said Stevens.

ESports Partners' website was down July 27, and its phone number was disconnected.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here