New Boston Proper Catalog Eyes Those With Wanderlust

Share this content:
Cataloger Boston Proper launches a title in March for the fashionable traveler called Boston Proper Travel, the company said Monday.


"Based on past sales and customer feedback, the Boston Proper customer loves to travel and wants to look sexy, effortlessly and without forsaking comfort," said Skip Hartzell, executive vice president and Internet chief creative officer.


Boca Raton, FL-based Boston Proper's target audience is affluent, active women ages 35-55. The typical customer is a busy professional living in an urban or suburban community.


The new 76-page catalog will try to meet this audience's travel needs with products including a new line of wrinkle-free twill apparel, vintage travel-inspired separates, swimwear, golf, tennis and spa coordinates and lightweight luggage.


The catalog was photographed on the Caribbean island of St. Martin.


Boston Proper will have 28 mailings this year for a total circulation of 32.5 million catalogs.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here