NetChoice slams consumer data privacy measures

Share this content:

NetChoice has called out website privacy and taxation proposals before Congress, saying they would damage online advertising and publishing. The e-commerce trade organization released its fourth Internet Advocates' Watchlist for Ugly Laws (iAWFUL) report, a lineup of what it considers the 10 worst legislative and regulatory proposals impacting online content, on September 9.

A federal privacy proposal from Rep. Bobby Rush (D-IL) and a discussion draft from Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) shared the top spot on the list. NetChoice says they would add excessive regulation in how companies gather data from consumers.

“We're seeing consumers who are rightly concerned about their personal information and privacy in a number of areas, and companies respond to that by trying to make their information more secure — but we're seeing legislation thrust into the middle of this ongoing dialogue between consumers and companies,” said Braden Cox, policy counsel for NetChoice.

If passed, both proposals would require additional notices being sent to consumers to inform them their data is being used, as well as additional options for consumers to opt out of data collection. Cox said that instead of restricting the misuse of personal data, the measures would regulate the collection of data regardless of how it will be used, or how small the website gathering it is.

Second on the list is the Streamlined Sales Tax, which NetChoice criticized as a federal effort to expand Internet taxation. It moved up from the No. 4 spot it held in February.

NetChoice created the iAWFUL list in 2009 to encourage awareness and activism from Internet users. It regularly updates it depending on how serious the proposed legislation is, and how likely it is to pass.

The group claimed victories earlier this year when a bill giving the Federal Trade Commission stronger rule-making authority was removed from financial reform legislation, and a Maine law restricting online marketing to teenagers was repealed.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here