Netcentives Unit Develops ZuluSports E-Mail Newsletter

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Netcentives' Post Communications subsidiary yesterday agreed to develop an e-mail marketing program for, an outdoor and adventure sports online resource.

The "Zulu News" weekly newsletter will feature gear reviews, product promotions and sports-related articles.

"Zulu News" initially will be based on customer profiling; Post's data modeling, segmentation and reporting tools will personalize the newsletters over time using customers' sports interests and preferences.

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