Net Sales Up for Coldwater Creek

Share this content:
Coldwater Creek Inc., Sandpoint, ID, late Wednesday reported financial results for the fiscal 2001 second quarter that ended Sept. 1.


Net sales for the quarter rose 7.6 percent to $92.8 million from $86.3 million in the fiscal 2000 second quarter that ended Aug. 26, 2000. Net income totaled $1.3 million for the quarter, down from $1.8 million the year earlier.


Gross profit totaled $39.3 million, or 42.3 percent of net sales, compared with $39.5 million, or 45.8 percent of net sales, the year before. The lower gross profit margin for the fiscal 2001 second quarter was attributed mainly to continued clearance activity.


Selling, general and administrative expenses in the quarter were $37.3 million, or 40.1 percent of net sales, compared with $36.9 million, or 42.7 percent of net sales, last year. The improved SG&A rate this year was attributed primarily to a previously announced reduction in the company's catalog prospecting mail plan and, to a lesser extent, continued cost-containment measures.


Net sales from the direct channel, which includes the company's catalog and Internet business, rose 1.1 percent to $81.1 million from $80.2 million. Internet sales in the quarter increased 36 percent to $28.7 million from $21.1 million last year. This represented 30.9 percent of total net sales, compared with 24.4 percent the year before.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above