Neiman Marcus to Streamline Web Merchandising

Share this content:
Neiman Marcus Direct plans to expand its e-commerce operations by offering Web shoppers a more feature-rich experience while streamlining existing business processes, software company Art Technology Group Inc. said yesterday.


Neiman Marcus wants to be able to take greater control of its customers' online experiences and add greater personalization its Web site, which include neimanmarcus.com, bergdorfgoodman.com and horchow.com, according to a statement from Cambridge, MA-based ATG. The upgrades to the multichannel retailer's e-commerce platform will include implementing split market testing and merchandising solutions from ATG. The latter will enable Neiman Marcus to streamline the process for updating and launching new catalog information and up-sell/cross-sell promotions.


Traditionally, Neiman Marcus merchandisers wishing to make updates to the company's e-commerce site would work with internal IT teams, with requests taking weeks to complete.


"ATG technology will enable us to eliminate many of the redundant manual processes that tie up our company's resources and keep us from fully concentrating on our most important goal: providing our customers with superior merchandise and the hottest fashion trends available today," Lindy Rawlinson, Neiman Marcus general manager for Web stores, said in a statement.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above