Neiman Marcus Online Picks Coremetrics for E-Commerce Sites

Share this content:
Neiman Marcus Online will use Coremetrics Marketforce for Retail to track and analyze online customer and visitor behavior at its Neiman Marcus, Horchow and Chef's Catalog Web sites, Coremetrics, Burlingame, CA, said yesterday.


Coremetrics Marketforce for Retail uses patent-pending, browser-based technology to gather and store behavioral information from the visitor's browser. It records interactions in real time to build profiles used in Coremetrics Marketforce reporting and analysis.


"Coremetrics provides all of the key metrics required to better enable us to make business decisions about our site performance and user experiences," said Michael Crotty, vice president of marketing at Neiman Marcus Online. "In addition, Coremetrics works well within our infrastructure and didn't require us to change our development or merchandising processes in order to meet our customer needs."


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above