National Geographic Assures Consumers That Mailings Are Safe

Share this content:
The National Geographic Society yesterday reassured people that its mailings are safe.


National Geographic said it has received an unprecedented number of phone calls and e-mails from people concerned that direct mail letters sent in October from the Washington-based organization were contaminated with anthrax at the District of Columbia post office.


The letters, sent to more than 23 million addresses worldwide, invited people to join the society and offered a free map of Afghanistan to new members.


"Although the letters carry the society's trademark yellow border and Washington, DC, headquarters' return address, they weren't mailed from Washington," said Betty Hudson, senior vice president of the National Geographic Society. "All 23 million pieces in this bulk mailing were printed in the Midwest, then driven by truck to 21 bulk mail centers around the country for delivery. Unless a recipient receives his or her mail within the District of Columbia, the envelope never passes through the DC post office. The same goes for all our other mailings -- magazines, catalogs, renewal notices, promotional book mailings are also printed and processed outside Washington, DC."


Hudson said National Geographic's customer service operators at 800/NGS-LINE have been assuring callers that the society is sensitive to public fears about mail with a Washington return address and that bulk mail from National Geographic does not originate in Washington.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above