Mokrynski Wins Sierra Trading Post Files

Share this content:
Mokrynski & Associates Inc., Hackensack, NJ, announced yesterday its appointment as list manager for the eight list properties from Sierra Trading Post effective immediately.


The Sierra Trading Post catalog file has 579,100 last-12-month buyers. It is 43 percent female with an average age range of 30-50, average income of $55,000 and average order of $75.


The Sierra Woman catalog list has 66,500 last-12-month buyers. It is 67 percent female with an average age of 40 and average order of $77.


The Sierra Traditions for Men list has 38,200 last-12-month buyers. It is 66 percent male with an average age of 42 and average order of $110.


The Sierra Shoes file has 37,500 last-12-month buyers. It is 43 percent female with an average age of 40 and average order of $70.


The Sierra Adventure Edge list has 60,400 last-12-month buyers. It is 53 percent male with an average age of 30 and average order of $80.


The Sierra Outdoors file has 53,000 last-12-month buyers. It is 64 percent male with an average age of 40 and average order of $75.


The Sierra Trading Post.com file has 320,400 last-12-month Internet buyers at postal address. It is 52 percent male with an average age range of 30-50, average income of $55,000 and average order of $120.


The Sierra Travel list has 5,000 names.


Base prices on these files are $110/M except for the Internet list, which is $135/M. Selections on these files include geography, recency, gender, dollar, product and multi-buyers.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here