Mokrynski Teams with Consultancies to Offer Catalog Forum
The sessions are scheduled for Feb. 8-9 in San Francisco and Feb. 18-19 in Boston and will be geared toward catalog company owners and executives. The cost is $795 per person and registration is restricted to two people per company.
Some of the topics to be covered include developing strategies for 2002; reducing operating costs while maintaining service levels; managing multi-channel operations; refining prospecting strategies and mailing costs; developing strategies to increase sales; leveraging Internet presence; fine-tuning merchandising plan; and optimizing inventory levels.
Mokrynski, Hackensack, NJ, provides list brokerage and management to many catalog clients while F. Curtis Barry and Howard Consulting both provide consulting services to catalogers.
More information about the catalog forums can be obtained at www.mokrynski.com/forum.